What Are Backlinks? Why Use Them In Article Marketing?
Backlinks are a major resource for successful article marketing; they can also be a little bit confusing. With some time and effort you can easily be on the road to reaping rewards from backlinks. What they basically do is get you found; maximizing the chance that you will make a profit from your article marketing efforts.
Backlinks to and from other directories, blogs and other sites relevant to you and your niche are one of the best means for getting people to find your content and in the end your product, service, blog or whatever it is that you are doing to make money.
See the article marketing tips below to get started.
You must avoid including links and URLs to your website when writing an article for submission to an article marketing directory. Generally many of the articles that you write will be related in some way to your website. In these cases, including links to your website in your articles will be considered keyword anchoring.
Keyword anchoring is not allowed on most directories. The only place you are usually allowed to link to your website or promote your products and services is in the author bio or resource box. When writing articles for marketing purposes, imagine your perfect customer. Think about the kind of person who will be interested in your service or product and write directly to that person. This technique will give your articles focus and make them more engaging and interesting to the people you want to do business with.
If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website. Try using some social marketing websites to market your articles, instead of just using article directories. Try using pages like Hub Pages, Wordpress and Squidoo.
As long as you have well-written content in your article marketing campaign, you can garner a lot of readers from these sites because they already get high amounts of daily traffic. WordPress is an excellent tool for a variety of reasons if you plan to publish articles on your website. It does your coding for you, has a ton of add-ons to help with SEO and other facets of website marketing, and has many automated tools such as submitting your RSS to a variety of directories.
To be a successful article marketer, you have to be willing to do more than the other marketer. You might not even know another article marketer, but you have to assume that there's someone out there working as you're reading this. This means you have a lot of catching up to do, so get busy with your campaign.
Use subheadings in your articles.
Using subheadings in your article marketing gives organization and structure to each article so that readers understand at a glance what they are going to learn about. Some readers skim down to the conclusion first and reading subheadings may be enough for them to decide to read your entire article.
There are some excellent e-zines around. But normally people don't read them. Does that make sense? It's not really fair is it. Some quality e-zines, with excellent content, ruin their good work by failing in the most important area, their presentation. No matter how great the content of your newsletter good style and layout are crucial.
Time is money, it is worth spending a little bit of time each day campaigning yourself across the internet. Backlinks are one of the most lucrative ways to promote yourself and it is entirely free if you do the work yourself. Get started article marketing today and do regular maintenance on all of your content and you will be bound for success. Good luck!
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